Consumer Goods Brand Customers
- Carnellia Ajasin
- Sep 28, 2021
- 2 min read
For decades, the path of consumer goods companies to their customers through physical stores has been set in stone. But the advent of the Internet showed us the importance and potential of direct-to-consumer channels. The covid pandemic amplified this mindset. The accelerated speed of change in customer behaviour resulted in the natural path for consumers being online channels.
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